Cambridge Healthtech Institute's 4th Annual

Diagnostics Market Access

Reimbursement and Market-Access Strategies for Advanced Diagnostics

March 12 - 13, 2025 ALL TIMES PST

The COVID-19 pandemic has fueled explosive innovation, investment, and market opportunities for advanced diagnostics. Cambridge Healthtech Institute’s 4th Annual Diagnostics Market Access conference will highlight investment, regulatory, reimbursement, and market access strategies for advanced diagnostics and precision medicine in the post-pandemic era.

Wednesday, March 12

1:30 pmRegistration Open

ENGAGING WITH PAYORS ON EVOLVING REIMBURSEMENT POLICIES

2:00 pm

Chairperson's Remarks

Bruce Quinn, MD, PhD, Principal, Bruce Quinn Associates, LLC

2:05 pm

Medicare Update 2025: What You Need to Know That's New

Bruce Quinn, MD, PhD, Principal, Bruce Quinn Associates, LLC

The ultimate update on genomics at Medicare, covering events up until early March 2025. We'll discuss what's new with the maze of codes comprehensive genomic panel—and how the prices are being set. Next, we'll turn to the proliferation of MolDx "Z Codes," now tailored to specific different patients and situations. We'll discuss what's happening in all the MACs outside of MolDx—like NGS MAC and Novitas. Finally, we'll review how FDA approval and FDA breakthrough status is shaping coverage at CMS.

2:35 pm PANEL DISCUSSION:

Payors and Labs in Transition

PANEL MODERATOR:

Bruce Quinn, MD, PhD, Principal, Bruce Quinn Associates, LLC

Payors and specialty labs are adapting to evolving reimbursement policies, with new genomic technologies rapidly reaching the clinic. National experts will discuss both Medicare and commercial strategies, plus the impact of regulatory changes. Panelists will share practical insights for aligning lab operations with payor priorities and preparing for the challenges and opportunities ahead.

PANELISTS:

Ira Klein, MD, MBA, Vice President, Medical Affairs, Payer Relations, Tempus AI

Jim Almas, MD, Vice President and National Medical Director, Clinical Effectiveness, LabCorp

Gabriel Bien-Willner, MD, PhD, Medical Director, MolDx, Palmetto GBA

Stacey Brown, Market Access and Evidence Strategy Lead, Optum Genomics

Clarisa Blattner, Senior Director, Revenue and Payor Optimization, XiFin, Inc.

3:35 pmDessert Break in the Exhibit Hall with Poster Viewing

PLENARY KEYNOTE SESSION: TECH TRENDS IN PRECISION MEDICINE

4:05 pm PANEL DISCUSSION:

Tech Trends in Precision Medicine

PANEL MODERATOR:

Jonathan D. Grinstein, PhD, North America Editor, Inside Precision Medicine

Leading technology companies will discuss future trends, needs, and solutions needed to drive precision medicine forward, including innovation in genomics and diagnostics, artificial intelligence and digital tech, multiomic analysis, biomarkers, and clinical trials.

PANELISTS:

Aaron Sin, Senior Director Research & Technology Development, Diagnostics & Regulated Materials, MilliporeSigma

Damon Hostin, Head, Global Market Access, Illumina, Inc.

Shawn Fahl, VP Lab Operations, Cell Services & R&D, Biospecimens, Discovery Life Sciences

Shawn Carlson, Vice President, Head of Market Access, Roche Diagnostics

Suzanne Belinson, PhD, Vice President, Commercial Markets, Tempus AI

4:45 pmClose of Day

Thursday, March 13

8:00 amRegistration and Morning Coffee

COVERAGE AND REIMBURSEMENT OF ADVANCED DIAGNOSTICS

8:30 am

Chairperson's Remarks

Jim Almas, MD, Vice President and National Medical Director, Clinical Effectiveness, LabCorp

8:35 am

Current Trends in Utilization Management: What Labs Need to Know

Sarah Thibault-Sennett, PhD, Senior Director, Reimbursement Policy, American Clinical Lab Association

The US payer landscape is incredibly diverse with public and private payers, in addition to laboratory benefit managers that use constantly evolving prior authorization and other utilization management procedures. This session will explore current trends in utilization management procedures for laboratory services and highlight current advocacy activities to respond to these issues.

9:05 am

Billing Apocalypse: How Billing Practices Influence Clinical Laboratory Care, Patient Financial Toxicity, and Laboratory Success

Michael Astion, MD, PhD, Regional Medical Director & Professor, Laboratory Medicine and Pathology, Seattle Children's Hospital and the University of Washington

The clinical laboratory is a source of financial toxicity to patients. Here, we present common examples of financial toxicity in clinical lab services and discuss 7 achievable goals to help patients avoid financial toxicity and seek necessary care. Learning objectives: 1) define financial toxicity in medical care, giving examples from lab testing; 2) describe 7 goals to decrease financial toxicity; 3) describe how reference lab relationships can benefit or harm the continuum of clinical lab care; 4) compare and contrast free testing, patient forgiveness programs, and charity care; explain why inpatient testing is not “free.”

9:35 am

Diagnostics: Coding and Pricing Mistakes

Jim Almas, MD, Vice President and National Medical Director, Clinical Effectiveness, LabCorp

When planning for a market launch of a novel diagnostic in the US market, obstacles present themselves. Does my assay qualify for a Cat I code? Is it better to seek a Cat III code? Is it better to obtain a PLA code or an Administrative MAAA code? Are there downstream issues in these decisions? Will the coding pathway (involving the CAP-controlled groups like the Pathology Coding Caucus) matter? Should I seek a crosswalk or gapfill price? The session will illustrate examples and provide some guidance.

10:05 am

New Policy Developments in Medicare Coverage for Novel Technology

Sandra Waugh Ruggles, PhD, Director, Policy Research, Stanford Byers Center for Biodesign; President, Summit Rock Strategy

The FDA authorizes hundreds of new medical devices and diagnostics annually, yet coverage, above nearly all other factors, has become the lynchpin for patient and physician access. Sandra will discuss research from the Stanford Mussallem Center for Biodesign Policy Program that sheds light on this landscape and opportunities for policy change.

10:35 amNetworking Coffee Break

COVERAGE AND REIMBURSEMENT OF ADVANCED DIAGNOSTICS (CONT.)

10:55 am

Chairperson's Remarks

Jim Almas, MD, Vice President and National Medical Director, Clinical Effectiveness, LabCorp

11:00 am

Looking across the Commercial Coverage Landscape

Gillian Hooker, PhD, CSO, Concert

During this session, we will discuss: 1) variation in coverage policies across the payer landscape and its root sources; 2) the challenges payers, labs, and providers face in determining whether a test will be covered; and 3) current and future solutions to bring clarity, consistency, and affordability to precision diagnostics.

11:30 am

Demystifying Medicare Coverage, the MolDX Program, and Z-Identifier Codes

Gabriel Bien-Willner, MD, PhD, Medical Director, MolDx, Palmetto GBA

This talk will focus on describing processes and procedures payors, including that Medicare must follow, how they make decisions, and how payor control tools created by MolDX can be used to make better and more reproducible coverage decisions.

12:00 pmClose of Conference






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