Diagnostics Market Access
Reimbursement and Market-Access Strategies for Advanced Diagnostics
3/12/2025 - March 13, 2025 ALL TIMES PST
The COVID-19 pandemic has fueled explosive innovation, investment, and market opportunities for advanced diagnostics. Cambridge Healthtech Institute’s 4th Annual Diagnostics Market Access conference will highlight investment, regulatory, reimbursement, and market access strategies for advanced diagnostics and precision medicine in the post-pandemic era.

Wednesday, March 12

Registration Open

ENGAGING WITH PAYORS ON EVOLVING REIMBURSEMENT POLICIES

Chairperson's Remarks

Bruce Quinn, MD, PhD, Principal, Bruce Quinn Associates, LLC , Principal , Bruce Quinn Associates LLC

Medicare Update 2025: What You Need to Know That's New

Photo of Bruce Quinn, MD, PhD, Principal, Bruce Quinn Associates, LLC , Principal , Bruce Quinn Associates LLC
Bruce Quinn, MD, PhD, Principal, Bruce Quinn Associates, LLC , Principal , Bruce Quinn Associates LLC

The ultimate update on genomics at Medicare, covering events up until early March 2025. We'll discuss what's new with the maze of codes comprehensive genomic panel—and how the prices are being set. Next, we'll turn to the proliferation of MolDx "Z Codes," now tailored to specific different patients and situations. We'll discuss what's happening in all the MACs outside of MolDx—like NGS MAC and Novitas. Finally, we'll review how FDA approval and FDA breakthrough status is shaping coverage at CMS.

Panel Moderator:

PANEL DISCUSSION:
Payors and Labs in Transition

Bruce Quinn, MD, PhD, Principal, Bruce Quinn Associates, LLC , Principal , Bruce Quinn Associates LLC

Panelists:

Ira Klein, MD, MBA, Vice President, Medical Affairs, Payer Relations, Tempus AI , VP Medical Affairs & Payer Relations , Medical Affairs & Payer Relations , Tempus AI

Jim Almas, MD, Independent Consultant; Formerly, National Medical Director, Labcorp , Independent Consultant , James P. Almas

Gabriel Bien-Willner, MD, PhD, Medical Director, MolDx, Palmetto GBA , CMO , Palmetto GBA LLC

Stacey Brown, Market Access and Evidence Strategy Lead, Optum Genomics , Market Access and Evidence Strategy Lead , Market Access , Optum Genomics

Clarisa Blattner, Senior Director, Revenue and Payor Optimization, XiFin, Inc. , Senior Director, Revenue and Payor Optimization , XiFin, Inc.

Dessert Break in the Exhibit Hall with Poster Viewing

PLENARY KEYNOTE SESSION: TECH TRENDS IN PRECISION MEDICINE

Close of Day

Thursday, March 13

Registration and Morning Coffee

COVERAGE AND REIMBURSEMENT OF ADVANCED DIAGNOSTICS

Chairperson's Remarks

Jim Almas, MD, Independent Consultant; Formerly, National Medical Director, Labcorp , Independent Consultant , James P. Almas

Current Trends in Utilization Management: What Labs Need to Know

Photo of Sarah Thibault-Sennett, PhD, Senior Director, Reimbursement Policy, American Clinical Lab Association , Senior Director , Reimbursement Policy , American Clinical Laboratory Association
Sarah Thibault-Sennett, PhD, Senior Director, Reimbursement Policy, American Clinical Lab Association , Senior Director , Reimbursement Policy , American Clinical Laboratory Association

The US payer landscape is incredibly diverse with public and private payers, in addition to laboratory benefit managers that use constantly evolving prior authorization and other utilization management procedures. This session will explore current trends in utilization management procedures for laboratory services and highlight current advocacy activities to respond to these issues.

Billing Apocalypse: How Billing Practices Influence Clinical Laboratory Care, Patient Financial Toxicity, and Laboratory Success

Photo of Michael Astion, MD, PhD, Regional Medical Director & Professor, Laboratory Medicine and Pathology, Seattle Children's Hospital and the University of Washington , Regional Medical Director & Professor , Laboratories , Seattle Children's Hospital
Michael Astion, MD, PhD, Regional Medical Director & Professor, Laboratory Medicine and Pathology, Seattle Children's Hospital and the University of Washington , Regional Medical Director & Professor , Laboratories , Seattle Children's Hospital

The clinical laboratory is a source of financial toxicity to patients. Here, we present common examples of financial toxicity in clinical lab services and discuss 7 achievable goals to help patients avoid financial toxicity and seek necessary care. Learning objectives: 1) define financial toxicity in medical care, giving examples from lab testing; 2) describe 7 goals to decrease financial toxicity; 3) describe how reference lab relationships can benefit or harm the continuum of clinical lab care; 4) compare and contrast free testing, patient forgiveness programs, and charity care; explain why inpatient testing is not “free.”

Diagnostics: Coding and Pricing Mistakes

Photo of Jim Almas, MD, Independent Consultant; Formerly, National Medical Director, Labcorp , Independent Consultant , James P. Almas
Jim Almas, MD, Independent Consultant; Formerly, National Medical Director, Labcorp , Independent Consultant , James P. Almas

When planning for a market launch of a novel diagnostic in the US market, obstacles present themselves. Does my assay qualify for a Cat I code? Is it better to seek a Cat III code? Is it better to obtain a PLA code or an Administrative MAAA code? Are there downstream issues in these decisions? Will the coding pathway (involving the CAP-controlled groups like the Pathology Coding Caucus) matter? Should I seek a crosswalk or gapfill price? The session will illustrate examples and provide some guidance.

New Policy Developments in Medicare Coverage for Novel Technology

Photo of Sandra Waugh Ruggles, PhD, Director, Policy Research, Stanford Byers Center for Biodesign; President, Summit Rock Strategy , Director , Policy Research , Stanford Byers Center for Biodesign
Sandra Waugh Ruggles, PhD, Director, Policy Research, Stanford Byers Center for Biodesign; President, Summit Rock Strategy , Director , Policy Research , Stanford Byers Center for Biodesign

The FDA authorizes hundreds of new medical devices and diagnostics annually, yet coverage, above nearly all other factors, has become the lynchpin for patient and physician access. Sandra will discuss research from the Stanford Mussallem Center for Biodesign Policy Program that sheds light on this landscape and opportunities for policy change.

Networking Coffee Break

COVERAGE AND REIMBURSEMENT OF ADVANCED DIAGNOSTICS (CONT.)

Chairperson's Remarks

Jim Almas, MD, Independent Consultant; Formerly, National Medical Director, Labcorp , Independent Consultant , James P. Almas

Looking across the Commercial Coverage Landscape

Photo of Gillian Hooker, PhD, CSO, Concert , Chief Scientific Officer , Concert
Gillian Hooker, PhD, CSO, Concert , Chief Scientific Officer , Concert

During this session, we will discuss: 1) variation in coverage policies across the payer landscape and its root sources; 2) the challenges payers, labs, and providers face in determining whether a test will be covered; and 3) current and future solutions to bring clarity, consistency, and affordability to precision diagnostics.

Demystifying Medicare Coverage, the MolDX Program, and Z-Identifier Codes

Photo of Gabriel Bien-Willner, MD, PhD, Medical Director, MolDx, Palmetto GBA , CMO , Palmetto GBA LLC
Gabriel Bien-Willner, MD, PhD, Medical Director, MolDx, Palmetto GBA , CMO , Palmetto GBA LLC

This talk will focus on describing processes and procedures payors, including that Medicare must follow, how they make decisions, and how payor control tools created by MolDX can be used to make better and more reproducible coverage decisions.

Close of Conference


For more details on the conference, please contact:

Julia Boguslavsky

Executive Director, Conferences

Cambridge Healthtech Institute

Email: [email protected]

 

For sponsorship information, please contact:

 

Companies A-K

Phillip Zakim-Yacouby

Senior Manager, Business Development

Cambridge Healthtech Institute

Phone: (+1) 781-247-1815

Email: [email protected]

 

Companies L-Z

Katelin Fitzgerald

Senior Manager, Business Development

Cambridge Healthtech Institute

Phone: (+1) 781-247-1824

Email: [email protected]


Sponsorship Opportunities

May 4-5, 2026

Diagnostics Innovation

Artificial Intelligence

Precision Medicine